3 Things To Do For Your Business Before The Weekend
Read this super-short article to discover 3 quick tips to end this week on a high, for you and your business.
1. Treat yourself to an hour's 'break' and have a snoop at what your competitors are up to. Jot down some notes on the things you like, don't like and the things that inspire you.
Leave these pointers to mull around in your mind over the weekend. Next week you'll find that fresh ideas would have crept into your head. And you can apply them to your business and marketing schedules in the coming months.
Another smart trick is to look at your own business from an outsiders point of view, as if you were their competitor. See which bits you like, don't like and what it is about your own brand that inspires you.
This is a great way to analyse, review and appreciate the work you've done so far. However, this does require a tonne of honesty...
2. Explore business sites which your company could work with and support.
For example, as copywriters at Words Do The Talking, we'd take a look at a brand's tone of voice and the wording used.
If we think that it could be improved or written differently using optimised SEO, introducing articles, adding new CTAs or by creating a new tone of voice for the brand, then we would email them directly, listing the improvement suggestions; what we'd do and how we'd do it.
This method of reaching out to brands, especially start ups and new businesses, really does connect you with new clients.
If they love your suggestions and use your talents then perfect! If they reply saying not today but lovely to meet you, then great, you've got your business name out there and they'll know who to come to when they do need help. And if you get no reply? Ah well, you'll live to tell the tale.
From personal experience at Words Do The Talking, this is a method that works well, because businesses love the personal touch and the fact you care and want to improve their brand. Win-Win.
3. Send an email to clients and customers you have worked with in the past and ask for a review on the service you provided for them.
You may have already done this, if so bravo you - you're much more organised than the rest of us.
Add the review to your website and create a social media post using the review - it's good to brag.
Reviews are P R I C E L E S S in every industry. Think about it... How much do you trust Amazon reviews? If you're anything like us then you trust them 100%... 10/10. So a review for your business really is a wonderful thing. (Read more on the power of reviews and feedback here.).
Feel free to pinch the wording below to send in your email...
How's your week been?
It was great working with you last month and we'd love to get some feedback from you.
Would you be happy writing a couple of sentences reviewing our work? We'll pop the review onto our website and social accounts and link it to your business site. Let us know what you think.
All the best,
Sam @ Woodworkz Trustz
So there you have it. 3 quick wins for any business wanting to reach out and shape up. Not only will this boost your brand, but it'll also boost your morale and confidence as an owner.
Final tip? The best way to learn what works for you and your brand is to try and test and try and test over and over again. Each business is different and there's no rule book that works for everyone - and in our humble opinion that's what's so exciting (and seriously nerve-racking...).
Words Do The Talking
We are copywriters. (Pssst... we've written for brands like Sweaty Betty, Next, Nike, Adidas, Joules, Whistles and Cassell).