How To Create And Share Your Business Card
(4 mins to read)
"If in doubt, keep it simple"
We're a judgmental lot and we seem to pre-judge inanimate objects by initial sight and first touch without even realising it. Similarly when it comes to business cards, before we've even read the content, we've already made presumptions of the person and the business behind the card. Therefore it's crucial to get your card right at design and handout stage.
Need a hand? Read on to discover our 5 top tips to get your business card noticed.
1. Choose and stick with a design
If your website is grey and black, make sure your business card reflects this. If you've got a custom made logo - use this on your card, website and all social media so it gives that omni-channel feel to your brand. When it comes to picking paper, 9 times out of 10 the pricier it is the better the quality will be; premium silk and premium linen are a good go-to. If you can afford it, why not opt for curved edges?
2. Less is always more
If in doubt, keep it simple. Think fresh white backgrounds with rich black inks. Our eyes want to process something beautifully simple rather than crazy-busy. Check out Zazzle, they've got heaps of cool stuff and inspiration to get you started, plus their website is easy enough to use.
3. Get some dinky brown envelopes
If you're posting your business cards through doors, ensure you make them look intriguing and enticing. Many people won't bother picking up a business card, but if you pop it in an envelope with a bulky object inside (e.g. a cool magnet or a personalised pen), chances are people will pick it up and open it. Good Life Coffee do this nicely with their packs of delicious coffee: they add a memento fridge magnet with a quote as a little treat. Where to buy these sorts of things? Etsy is an excellent place to start. Where to buy brown envelopes? Ryman are good for cheap, good quality brown envelopes.
4. Put them everywhere
As the age old adage goes: you'll find it when you're not looking for it. The same goes for a business card: be it in the library, a coffee shop, a newsagent or even at the checkout - who knows where your first or next customer will find out about you. Put the time in to get them everywhere.
5. More hands on deck
Give your family and friends a handful each, they are bound to bump into someone in the near future who wants your service. Make sure they are clued up on what it is you actually do.
And that's it! Our final tip is to test different designs, wording and styles of business card. This way you'll increase your chances of uptake, and learn a thing or two about what makes people tick.
Words Do The Talking
We are copywriters. (Pssst... we've written for brands like Sweaty Betty, Next, Nike, Adidas, Joules, Whistles and Cassell).