Why Business Feedback Is Essential For Any New Business And Startup
"Take deep breaths and a notepad - you'll survive."
The aim of most businesses is to gain loyal followers and customers who will shop with and stay with the business long-term. As your database grows, it is difficult to keep track of what it is your customer actually wants and how their opinions change day to day. This is where vital feedback comes into play. Asking customers, friends and family for their opinion allows any new or established business to improve their marketing, product and communications at no real extra cost. By implementing and editing business elements according to the feedback received, your business can grow and mature pretty quickly.
Every customer has a different expectation from your business, whilst you may tend to focus on one strategy. Through feedback sessions, customers and clients are able to convey their ideas and expectations of your business. This allows your brand to satisfy their current and future needs, review the existing strategies and products regarding the type of improvement needed, and help it to expand. Perhaps most importantly asking for feedback makes the client and customer feel involved, valued and keeps them interacting with your brand - in return you will continue to receive their valuable feedback and their loyalty.
Sheerluxe is a great example of a business continually asking their customers 'what do you want and how do you want it?'. Via email marketing techniques they contact their email database directly and ask for panel input, making their clients feel important and included.
Feedback from other companies allows your business to keep a tab on opinions in the marketplace, and make it appear open, approachable and adaptable. It is also important that you are aware of the strategies being employed by other companies. This knowledge will allow your business to look at a more current way of working and inevitably attract more customers.
Asking your network of friends and family for their feedback on elements such as design, wording, mission statement and products may seem daunting, but is a really worthwhile activity. You'll find they are not afraid to be honest, critical and challenge you every step of the way. Take deep breaths and a notepad - you'll survive. They will not only help your brand improve but will also allow it to expand.
A quick example of how to initiate the feedback conversation with clients, friends and family via email marketing would be as follows:
Subject line: We want to know what you think
Webline: Plus a £100 voucher & goodie bag
Hi (insert name),
Your opinions, thoughts and ideas matter to our business. We want to ask you, our most loyal customer, to join us for a feedback session where we will discuss your opinions and experiences with us, with the aim of making your future experiences with us even better.
On the day you'll be treated to a goodie bag and a £100 gift voucher, plus a delicious lunch from Deliciously Ella.
Find out more info online (insert link).
Can't wait to hear from you,
(Director's name & Team)
Ready to be reviewed? You never really will be, so just get it done today!
Read Words Do The Talking's Business Blog to discover more ways to turn your new business idea into a living success.
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