Top 4 Ways To Start Telling Your New Business's Brand Story
"Your brand's story makes it clear why your business exists, what gives it its meaning, its purpose and of course drives customers to click and convert."
Every brand has something to say, tell or sell. And as a business owner you'll be asking the question: what will make someone choose my brand over another? How can I get my new business noticed? How do I convert site visitors into new business customers?
With copious new businesses offering the same service and product for consumers, your new brand needs something striking to capture their attention. That's why it's salient to ensure your new business has its very own brand story and tone of voice to make it clear why your business exists, what gives it its meaning, its purpose and of course drives customers to click. See it as your point of difference and the key which will set your young business apart from other similar brands.
Here, we've picked the top 4 ways to start telling your brand's story today.
1. Tone Of Voice
From your very first marketing piece, it's vital to set your brand's voice. This not only adds an identity to your brand, but it will also build a persona and a report between you and your customers. Take a look at Madewell as a fine example of a brand with a consistent tone of voice.
2. About Us Page
Create an About Us page on your website. These little beauties are the most underrated, yet seriously important part of your business. This is a space which allows you to relay directly to your potential customer, what your brand's story is, what it is your new business stands for and why this should (at the very least) tempt customers into joining your business's mailing list. Refinery29 have absolutely nailed their About Us page: it's short, punchy and stays true to their brand's tone of voice. Check it out here. Another good example of an About Us page approached in a different way is ours at Words Do The Talking. We've gone for the questions and answers About Us page approach to create a business story as well as answering any niggling questions.
3. Your Website
The design of your business's website, along with the wording is usually how first impressions are formed by potential customers. Although building a great looking business website takes time, it usually is worth it. To support the look & feel of your website you also need it to function smoothly, take for example the checkout process, if it isn't quick, clear & easy to use the user is likely to be scared off and not purchase again. Something as simple as adding friendly instructions written by a Professional Copywriter, can rescue any mundane process on your new business's website. We rate Good Life Coffee's website for the form and function (and their unbelievably delicious coffee!).
4. The Founder
If you think about successful brands like Apple, Virgin and Bulletproof Nutrition they all have very exposed leaders and Founders. As a result, although these Founders are unreachable to an extent, it gives a personal touch to the business and makes you forget how huge these Companies actually are. Take for example Dave Asprey from Bulletproof, he puts his own stamp and face all over his website, plus creates his own content proving to his followers he still passionately believes in the meaning and purpose of his brand. He also thanks people for retweeting or complimenting his work which is really exciting and here at Words Do The Talking we can't think of a brand who does this better.
Need more new business insider tips, business ideas and business opportunities? Check out this blog by Words Do The Talking on brands and businesses who utilise the power of a Professional Copywriter's words to the max!
Words Do The Talking
We are copywriters. (Pssst... we've written for brands like Next, Nike, Adidas, Joules, Whistles and Cassell).