5 Steps To Writing The Perfect Marketing Email
(4 mins to read)
"If you apply all 5 of these elements to your sales emails, your email interaction and response rates will ultimately increase"
1. Subject line
This is the line of copy you'll see in your email inbox. It's the hook that will make you want to open the email or delete it without a second glance. Get the subject line right and your email open rate will rapidly increase. Here are some top tips to get your customers clicking on your emails:
Also known as the Live Text. This is the faint wording which sits underneath the subject line in your email inbox. It offers more insight into what content the email holds. Many companies don't make the most of this 'second subject line', even though it's basically free(ish) advertisement space.
Here's what to include in your webline:
The title of the email needs to correlate with the subject line. This gives a feeling of consistency and unity between the two, and it means the content in the email will match the content described in the subject line. Resulting in a healthy customer journey, void of any confusion. Here are a few things to bear in mind when writing email titles:
4. Body Copy
This is the section or multiple sections of copy which feature in the email. There are ongoing tests to decipher whether more or less copy gets the highest click-through rates, so we'd recommend testing both long and short paragraphs to see which your customer interacts with most. Here are a few tips to write great email body copy:
5. Call To Action
Often referred to as the CTA: this shows your customer where to click on the email to get through to your site - e.g. 'Shop Now'. There are an array of different phrases you can use for your CTA, and it's important to try and test as many as you can because 'Shop Now' does tend to get a little dull. Here are a few CTA examples you can use instead:
Words Do The Talking
We are copywriters. (Pssst... we've written for brands like Sweaty Betty, Next, Nike, Adidas, Joules, Whistles and Cassell).