How to Write Copy Your Customers Will Want To Read: 3 Tips From A Professional Copywriter
Writing copy for any business can be tough. Finding a tone of voice, a focused message and a direction for your brand takes time.
Many people find hiring a professional copywriter relieves this added pressure, especially when their business is new or a startup. But sometimes the budget for an affordable, quality copywriter can't always be found.
So the copywriters from Words Do The Talking have written this post as a quick how-to guide when it comes to writing trust-worthy wording, which will get your business noticed.
So sit back, relax and get ready to conquer your next social, website and blog post.
1. Keep Your Copy Concise
Time and time again we witness copy which is so dense and intense that as readers we completely switch off.
Information is good, don't get us wrong, but we want the wording to be digestible and easy to swallow. You've got around 6 or 7 seconds to grab a reader's attention before they decide to stay or go, so make it punchy and light.
How do you write quality concise copy? Well, try writing a first draft and then cut it down by half. You'll need to be brutal and ensure you've kept the vital bits of information, whilst sieving out anything not needed. Do this and you'll soon be writing copy that will get your business noticed.
Take a look at Dave Asprey's blog post on the impact quality coffee can have on your health. It's a brilliant example of a concise article which quickly covers the facts.
2. Keep Your Copy Current
There are some great tools online to help you keep your copy relevant and current, for example Buzzsumo. By using relevant SEO phrases and trending keywords, you'll increase your chances of showing up in Google's search results.
For example, if someone was to type into Google Search 'I need a copywriter in London today', 'Affordable copywriters' or 'Creative copywriters near me', Words Do The Talking should rank higher in search results as we have entwined these phrases and keywords throughout our website and via hashtags used.
Of course there is much more to SEO than just keywords and phrases (such as linking and quality of content) - but it's a good place to start.
3. Keep Your Copy Honest
Never underestimate the intelligence of your readers/potential customers. People are smart. They'll know if your website or social wording is forced, false or fake. Just be honest.
It's okay if the sports leggings your selling come up small, just add this detail to your product's description. It's no problem if your coffee shop is excellent at making lattes, mochas and flat whites, but crap at anything tea-related. Just make a joke of it: Tea drinkers beware, we only do unbelievable coffee!
This open and honest way of communicating with your customers will help you to gain their trust faster. No-one wants to be lied to, so write copy that's transparent.
We hope you've learnt a few things from this short post on how to write copy and that you've taken some tips away which you can try and test yourself. Remember, by mastering a tone of voice that's concise, current and honest you'll be able to expand your business potential in no time.
If you need a helping hand at writing any copy, the copywriters at Words Do The Talking are here to support you and your business. Just get in touch.
Check out this article on the brands we believe are nailing their copy.
Words Do The Talking
We are copywriters. (Pssst... we've written for brands like Next, Nike, Adidas, Joules, Whistles and Cassell).