Our Top 3 Free SEO Add-On Tools To Boost Your Online Business
Here's why we love these 3 easy-to-use SEO tools Wordtracker Scout, Answer The Public and Keywords Everywhere.
With so many SEO tools on the web, some of which are brilliant, some of which are not, it's a little challenging to pick and stick with just one or two.
The pressure to use dozens of SEO tools to optimise your website and articles can not only take up tons of time, but it can also be unproductive without much reward for your brand's rankings.
So, what's the answer to SEO research? Which free SEO tools are quick and easy to use? And which online tools/apps/websites will actually propel your brand to the top of Google rankings? Well, here at Words Do The Talking, we've chosen our 3 favourite SEO add-on tools which we believe are super-helpful, insightful and fun to use.
No time to read the entire article? No problem. Just skim through the headlines in bold and read the summary sentence underneath to get the answers you need - fast.
- A very visual SEO add-on tool which scrapes a webpage for long and short-tail keywords used
This long-tail SEO tool has made it to our list because it's so visual and easy to use. Take a look at the screenshot below showing the keywords used in our latest article 'how to write professional copy for your business'.
This tool works by analysing the webpage you're on ( for example an article) and tracks all of the keywords used throughout that page. It then looks at frequency of keyword use and throws the findings all together onto a dreamy SEO vision board (see image below).
This tool is perfect to use on a competitor's website, as you can pinch the keywords they're using on the same topic you'll be writing about.
The add-on is split into 4 sections, and all are accessible with a free account except the last tab which allows you to save and store all your information on their site.
Wordtracker Scout's first tab 'Page Summary' picks out all of the keywords used and the frequency - the bigger the word, the higher the frequency of use.
How can this help you with your article writing? Well, it means you can track trending words, gain competitor insights and save time researching thousands of SEO sites. Using this site alongside Answer The Public works well, because it looks at questions that people are Googling, whilst Wordtracker Scout looks at keyword frequency.
By employing both tools, you're covering all bases and gaining live insights into what keywords and phrases people are using right now.
The Keyword Tracker add-on also kindly shows you the monthly search volume, as well as the competition for those keywords and the opportunity value (the higher the opportunity number, the more potential there is to boost your ranking.)
They'll be fierce competition - but who doesn't love a challenge, right?
It's so easy to sign up and the add-on lives at the top right hand corner of your screen, waiting to be clicked on and work it's SEO magic. And did we mention it's FREE? Hallelujah.
- An easy, free SEO add-on which scans web pages for their most-used keywords
This SEO tool is also another add on. It's very similar to Wordtracker Scout as it scrapes the webpage you are analysing and shows you the keywords used. It's less 'pretty' and visual, however it's great that it lays all the keywords and findings out into a neat table.
It shows you where the keyword was found on the page, such as the H1, and it highlights the density, occurrences, monthly worldwide volume search, global cost per click for that phrase or keyword and finally the ranking competition.
You can also download these findings as a PDF, CSV, Excel or copy and/or print them. This tool is free which makes it fantastically accessible.
But wait for it... There's more to this tool than meets the eye. What makes this one of the best SEO tools on the internet? Check out the screenshot below:
Whenever you type a phrase into Google, the Keywords Everywhere add-on shows you the volume of searches that word has, the cost per click and the competition - as soon as you hit enter. This is beyond helpful as it's a handy reminder to always be thinking SEO-first. Perfect if you run a small business on your own, as you'll be juggling so many other things at the same time.
We are still shocked it's free - it's great! It also throws up so many potential keywords we'd never have thought of.
Answer The Public
- A really fun SEO tool which churns out questions people are asking right now in relation to your keyword search
Admittedly this is not an add on, however it's a very cool and nifty website we know you're going to like.
You know when you type a question into Google and the way you ask it is either obvious or a little unusual? E.g. 'How do I boost my SEO rankings on Google?' or 'SEO on Google ranking. Show me how?' Answer The Public collates all of these questions asked on the topic you've searched for and shows you a whole bunch of them.
Take for example 'SEO', if you type that into the search box on their site it will churn out the top 40+ questions to do with SEO that users have asked - how ever they've asked it. Check out the screen shots below.
Once you've picked a handful of questions which are most relevant to your article, then you can work on organically entwining them into your copy. Try using a question with high search volumes as the H1, as you'll know people will be searching for this, so it'll increase your chances of ranking.
This tool is free for basic access (which we think is fair enough), or you can upgrade to a Pro account. It's a super SEO tool to use and highlights why getting your rankings and website visibility up is so important for any brand.
So there you have it, our top 3 SEO tools we love to use before writing any article, homepage, product description or any other web-based copy that needs to be discovered online. Remember that using keywords and phrases is vital to your rankings, however writing quality content which is organic, natural and packed full of knowledge will serve you well.
Testing article titles via an AdWords account is a marvelous and cheap way to test click through rates and other interaction rates, before you invest time into writing an article.
Let us know which tools you love in the comments below.
Liked this article? Check out Words Do The Talking's article on nailing your brand's tone of voice.
Words Do The Talking
We are copywriters. (Pssst... we've written for brands like Sweaty Betty, Next, Nike, Adidas, Joules, Whistles and Cassell).