This Is A Bike Shop With A Difference: Meet Owner & Bike Mechanic Elliot Steed
A place where good bike brands, quality bike services and a chilled, social atmosphere are (thankfully) the only things available
Today copywriters Words Do The Talking are joined by Elliot Steed for a Questions & Answers session.
Elliot owns, runs and meticulously services bikes at Mega Bike UK in Market Harborough. The studio-come-warehouse is a bikers' paradise for those whose main priorities are quality, attention to detail and friendly expertise.
A place where good bike brands, quality bike services and a chilled, social atmosphere are (thankfully) the only things available.
We've asked owner and bike mechanic Elliot a few questions to dig deeper into how he's changing the bike-care experience one bike at a time.
This is the perfect read if you're looking for quality-first business advice, inspiration and where to take your bike for a bike service in the Midlands.
Q. Elliot, what got you into cycling?
A. I have always cycled from a young age but I really got into cycling whilst living in Australia. Like a lot of sports these days the social side and community aspect of cycling was a big part for me.
Q. Does being a bike mechanic make you obsess over your own bike?
A. When I have time to. They say a good bike mechanic should have a dirty bike as he’s always looking after other peoples. Personally I service my bike several times a week.
Q. What's the story behind your brand and business Mega Bike UK, based in Market Harborough?
A. I worked at Mega Bike Australia while I was over there and I loved the concept of it. I worked really closely with my bosses at the time ‘Claud and Roxanne’ to get as much knowledge of the industry as possible. For a very long time my dream had always been to set up a bike shop which revolves around quality service instead of just pushing through cheap bikes at a high volume and providing poor levels of service and advise. I try to only stock higher quality bike brands such as Scott, Kask, Prologo and Santini I personally picked all of these cycling brands as they are world renowned and they are the cycling brands at the forefront of R n D.
Q. Do you offer any cycling, spinning classes or any other services in your Market Harborough
A. We have a fully functioning cycling workshop and work on all levels of bikes. We also offer spin classes for those who are trying to benefit from the dark cold night and get some cycling technique training in.
Q. What makes your bike shop a little bit different?
A. We revolve around exceptional service whether that’s a great bike service or just some friendly advice on bike parts, cycling accessories or a new bike.
Q. What's the trickiest thing about being a business owner? And how do you go about
A. The internet. The main thing I can offer is great and personal bike servicing, and I also pick bike brands which give me the ability to price match when possible.
Q. Any dos & don'ts or advice you'd offer a new business just starting out?
A. Don’t invest in stock! That was the biggest thing I was taught. Try and build things up gradually and get a general feel of what it is your customers want and need.
Q. Best biking moments so far?
A. 30 of my cycling friends going over and taking on the Alps.
Q. What else makes you tick besides cycling and being an unbelievable bike mechanic?
A. As and when I have time and the weather's good, I love to snowboard and surf - obviously not on the same holiday. It's quite tricky to get everything to fall into place so that I can go.
Q. What's next for Mega Bike UK?
A. Next steps... I would like to start a bike brand and also look into selling coffee in my bike store, and look into having the bike shop as a bit of an interactive cycling hub.
Feeling inspired? Check out the rest of our Q & As on Words Do The Talking's Business Insights Hub, and leave a comment below.
Can you handle anymore inspiration? If so, click here to read about the brand that went from £0 to £4 million in just 4 years.
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